Creating and managing effective paid search campaigns across platforms like Google Ads and Bing Ads, including ad creation, bid management, and budget optimization.
Tracking and analyzing campaign performance using key metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS) to inform ongoing optimization.
Implementing remarketing strategies to re-engage users who have previously interacted with your brand, encouraging them to return and complete desired actions.
Allocating and managing your SEM budget effectively to maximize ROI and ensure optimal ad spend.
Developing and executing strategies across social media platforms to boost brand awareness, engage with your audience, and drive traffic to your website through organic and paid campaigns.
Conducting split tests on ad copy, landing pages, and bidding strategies to identify the most effective elements and refine your SEM approach.
Monitoring and analyzing competitor activities to identify opportunities and adjust your SEM strategy for a competitive edge.
Providing detailed reports and insights on campaign performance, including recommendations for adjustments and improvements based on data analysis.